The course focuses on Business Communication, which is the backbone of using English in a business environment – from a verbal as well as a written perspective. Business English is all about using the language we know in a different way, and it is needless to emphasize the importance of Business English in today’s competitive work environment. Moreover, learn how the language and its usage differs across geographies. Many a times, English is what helps bridge that gap in your career. The course is classified into the following four broad lines:
Indianism: As interesting as it sounds, the topic aims at avoiding the usage of vernacular English while communicating with “native” clients. It covers an interesting topic of “Hinglish”, which has found its way into our verbal and written communication. The module also touches upon the differences between sentence construction in English and our language(s).
Grammar: English is the language of the world, and Business English is the language of global commerce. Business English is not about learning a new language, it is about using the language we know in a different manner. In a nutshell, this module can be described as Wren and Martin in a business setting. The module covers subject-verb agreement, usage of articles, basic punctuations, and commonly confused words and their implications.
Email Communication: As email is an integral part of intra- and inter-business communication, the module will shed light on how to write crisp, clear, and concise emails. The module explains the approach, sentence construction, and formatting, along with other hygiene aspects, one needs to keep in mind while authoring emails.
Client Communication: Clients are the forefront of all aspects of business. Learn the basics of client communication, cultural nuances, and best practices related to engaging in effective client communication.